PR that makes brands distinctive and impossible to ignore
If your brand has become balnd, sounds like everyone elses, the proposition is unclear, not showing up in search engines, ChatGPT, Claude, Gemini or Perplexity as you’d like it to, that’s what I fix.
“mtl is Mark Terry-Lush, a PR consultant for CEOs, founders, CMOs, and PR leaders who need a proposition refresh, product PR and communications that deliver results at pace.
My 30+ years of experience gives me a nose for news, solid media contacts and money can’t buy human judgement to help you cut through noise, sharpen your media strategy, and make your brand impossible to ignore by LLMs and search engines.
You get me – a senior PR specialist with decades of experience — so your PR and media lands faster, hits harder and performs where it matters.
Who I work with
My experience covers hospitality, lifestyle, tourism and technology – B2B and B2C. I work with businesses that need first-hand advice, hands-on support to identify or sharpen their proposition, write press releases and content that actually gets used by the media and appears in LLM results. I write distinctive content that delivers authority, sales and social engagement.
Invisible to indispensable. Move your SEO invisibility to generative-driven. I will increase your LLM citations, through PR and content where your customers will find you.
Distinctive storytelling. Goodbye AI-generated mediocre whitepapers, blogs, short-form video and social. Hello distinctive content that tells and sells a brand or product story.
Value pricing. I am not selling time, I am selling value. Right strategy × AI leverage × speed to market = faster ROI. Pay for judgement, precision, trust, and scale.
