Who we are
When everyone can make everything, the real value lies in knowing what’s worth making, what to promote that hits home with customers, and aligns with your brand values and purpose.
“mtl is built for brands and brand leaders who need distrinctive PR and marketing communications that actually get results, fast. We combine human experience and strategic judgment with generative intelligence to deliver clarity, speed, and impact.
We are what’s left when you strip away global-agency rate cards, legacy systems, layers of pople creating mediocre content. With “mtl you get access to exerienced experts who think fast, prompt smart, and deliver what matters.
Our job is to diagnose, prioritise, and execute with precision. We operate as an extension of your in-house or agency team: focused, pragmatic, and outcome-driven.
The “mtl difference
“mtl was founded by Mark Terry-Lush – a creative publicist, brand strategist, writer, and global communications leader who has spent more than three decades making people, products, and places impossible to ignore. He has launched brands across Europe, the USA, and Asia, run award-winning agencies, and delivered campaigns for ASICS, TikTok, BMW, Coca Cola, Under Armour, the United Nations and dozens more.
Mark doesn’t work alone. He’s brought together like-minded senior specialists – strategists, creatives, journalists, publicists, analysts, and sector experts – each exceptional in their own right, and collectively a powerful force for change. This is not a team assembled for show. It’s a bench built for CEOs and CMOs who need deep expertise, ruthless clarity, and fast commercial impact.
What you get is a modern operating model: senior brains only, project managers, no learning curves. A specialist who plugs into your business, moves at speed, and delivers outcomes that shift product, strengthen reputations, and accelerate growth.
Human in the loop judgement. When everyone can make everything, the only value is in knowing what’s worth making.
No unnecessary costs. No overhead, no layers. You deal directly with seasoned strategists, creators and media experts who get results.
Smart scale. Big-agency resources, startup agility. We flex to your needs without wasting a penny on process.
Global but local. A network when and where you need them – UK, Europe, the US, Middle East and Asia.
