Tag: soundbites

Media Training Tips: Learn it Like a Song, Not a Script

The spokesperson who gets quoted isn’t the cleverest in the room. It’s the one who spoke in headlines. After a BBC reporter couldn’t use a second of my five-minute interview, I changed how I approach media training: learn your lines like a song, not a script.

Media Training for the Clip Economy

Media training still prepares people for the interview. Nobody watches the interview. A five-minute answer now becomes ten to fifteen clips, posted by strangers on platforms you don’t control. The question isn’t “what are my key messages?” It’s “which ten seconds of me will they use?”